This exceptional rum, now recognized as the finest rum in the world, has its origins in a secret that remained hidden for decades in the cellars of the New Grove Distillery in Mauritius.
In 1969, old whisky barrels filled with rum were forgotten in the distillery’s aging warehouses. For nearly 50 years, these precious casks rested in the shadows, nurtured by the tropical Mauritian climate. It was only half a century later that they were rediscovered by chance, unveiling a rare and priceless treasure.
The cellar master then decided to create a unique blend by marrying these historic casks with carefully selected vintage rums. Thus, New Grove Emotion 1969 was born — a prestigious Mauritian rum.
New Grove Emotion 1969: an extraordinary sensory experience
This exceptional rum immediately captivates with its aromatic richness and remarkable depth. A true tribute to Mauritian craftsmanship, it reveals a complex and refined flavor profile.
On the palate, it unveils indulgent pastry notes enhanced by fruity nuances, hints of citrus, and delicate spices. Its perfect balance between power and elegance makes it a rare rum crafted for connoisseurs of fine spirits.
Thanks to tropical aging, intensified by the Mauritian climate, it develops an extraordinary concentration of aromas. In tropical conditions, rum ages nearly three times faster than in Europe — meaning this 50-year-old rum is comparable to a 150-year-old whisky.
Crowned the world’s best rum by international experts
The prestige of New Grove Emotion 1969 extends far beyond the shores of Mauritius. In 2020, it was crowned the world’s best rum and awarded the prestigious Golden Cane Trophy at the International Sugarcane Spirits Awards (ISSA), regarded as the world’s leading competition dedicated to sugarcane spirits.
During this global competition, 40 international experts from 17 countries across 4 continents blind-tasted nearly 280 spirits from 43 countries over the course of one month.
This exceptional distinction confirms New Grove Emotion 1969’s place among the world’s greatest collector’s rums and further strengthens Mauritius’ reputation as a premier destination for premium rum.
A limited-edition Mauritian Single Estate rum
Produced in a limited edition, this 5-star Single Estate cuvée embodies the excellence of the Mauritian terroir. Each bottle reflects the authenticity and expertise of the New Grove Distillery, renowned for its premium rums crafted from locally grown sugarcane.
Presented in a magnificent decanter with golden reflections, it is far more than a spirit — it is a true collector’s item. Its refined design and unique story make it the perfect gift for rum enthusiasts, collectors, and lovers of exceptional products.
Frequently Asked Questions
Where can you buy New Grove Emotion 1969 in Mauritius?
New Grove Emotion 1969 is available for purchase at the Village Boutik of L’Aventure du Sucre, a must-visit destination for discovering the finest products of Mauritian heritage. The Village Boutik is open Monday to Saturday (including public holidays) from 9:00 a.m. to 5:00 p.m.
Can you taste New Grove Emotion 1969 before purchasing it?
Yes, visitors can enjoy a tasting of New Grove Emotion 1969 at the Village Boutik of L’Aventure du Sucre to fully appreciate the aromatic richness of this exceptional rum before purchasing. This exclusive tasting experience is offered at Rs 350 per person — a unique opportunity to savor this divine nectar, voted the world’s best rum.
Where is L’Aventure du Sucre located?
The site is located in Beau Plan, Pamplemousses, in the north of Mauritius, approximately 20 minutes from Port Louis. Free parking is available on site.
Why discover this rum at L’Aventure du Sucre?
As an iconic destination for exploring the history of Mauritius and sugarcane production, L’Aventure du Sucre is the ideal place to learn more about the Mauritian expertise behind the creation of one of the world’s finest rums.
